Top 5 Communication Apps in New Zealand, Q1 2023

During the first quarter of 2023, the top 5 communication apps in New Zealand showcased varied performance trends in weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

Messenger from Meta Platforms, Inc. saw a steady increase in weekly revenue, starting at around $190 and peaking at approximately $365 by the end of January. Although there were fluctuations, revenue remained above $175 throughout the quarter. Weekly downloads for the app hovered between 10K and 13.4K, with a slight decline towards the end of the quarter, ending at about 11.3K. The app maintained a strong user base with weekly active users ranging from 3.7M to 3.9M.

WhatsApp Messenger by WhatsApp LLC had a steady stream of downloads, starting at around 8.4K and peaking at 13.5K in late February. Active users showed consistent growth, starting from approximately 1.54M and reaching close to 1.6M by mid-March, with a minor dip at the end.

Snapchat from Snap Inc. experienced relatively stable weekly revenue, beginning at around $6.8K and peaking at $10K in early January. Downloads ranged from 6.8K to 9.7K, with active users remaining steady around 1.2M throughout the quarter.

Microsoft Edge: AI browser by Microsoft Corporation saw a significant spike in downloads in mid-February, reaching approximately 12.5K. Active users fluctuated, starting at around 43K, peaking at 64K in mid-February, and then stabilizing around 58K by the end of March.

Discord - Talk, Play, Hang Out from Discord Inc. showed a consistent revenue stream, maintaining around $7K to $8.8K weekly. Downloads remained stable, ranging from 5K to 6.9K. The app's active user base grew from approximately 366K to 425K over the quarter.

For more in-depth insights and detailed data, visit Sensor Tower.